My professional history
I studied Communications because I’ve always been fascinated by how ideas become messages — and how those messages shape people.
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My early professional years were in Venezuela, working as a digital journalist for major media outlets like El Nacional. Those were intense years: daily writing, event coverage, editorial coordination, and constant exposure to metrics.
I learned how to communicate clearly, synthesize information, and understand what truly connects with an audience.
But along the way, I discovered something deeper.
I wasn’t only interested in telling the story.
I wanted to understand the system behind it.
How content was distributed.
How it was measured.
How it grew.
How every piece influenced the final outcome.
That curiosity evolved into a turning point.
I transitioned from journalism to Digital Marketing — not as a trend, but as a natural evolution. I wanted to work on the structure that allows ideas not just to be communicated, but to create measurable impact.
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Today, my core approach remains the same: clarity, coherence, and purpose.
The difference is that now I apply it to building digital systems that help businesses grow with structure, data, and sustainability.
Because in the end, whether it’s a story or a company, everything needs structure to move forward.